You say NK. We say Matato.
Let’s call the whole thing on.
It’s a new chapter at this foodservice marketing agency as we introduce our new name – Matato.
Why a new name?
The truth is that our legacy brand name, Newhall Klein, wasn’t helping us as it should. Some of our spouses still can’t recall it – which speaks volumes about memorability. There are too many misspellings out in the wild to count. Shortening to NK served us well in conversation, but the nickname was never searchable.
When the time was right to present a new brand to the world, we knew it had to be:
- Memorable
- Ownable
- Searchable
- Distinguished
- Meaningful
Enter Matato
What originated as a play on the lyric, “tomato, tomahto – potato, potahto”, Matato represents a different way of looking at a notoriously complex and fragmented foodservice-scape. Bringing disparate ideas together to create something new. A fresh perspective. Matato is about forward momentum. It means that your investment in brand building should work harder for you – even in your sleep. It means forgetting the set-and-forget and thinking ahead with every decision.
Why this name?
Beyond the overall personality, connection to food, and creative potential, it was important that our brand name reflect all of us and last well into the future. Matato represents our whole team in a way that’s creative, unexpected, and expressive – something more representative of who we are as people.
Plus, we were thrilled to find a name with .com availability. A rarity in today’s branding environment.
What isn’t changing?
The people, the thinking, the constant drive to help sales and marketing leaders build and amplify their foodservice brand presence through hyper-integrated strategy, creative, and execution.
With respect for the friends we’ve made along the way and the partners who’ve been there all along – we invite you to say Matato with us.
