Matato represents a different way of looking at a notoriously complex and fragmented foodservice-scape. Bringing disparate ideas together to create something new. A fresh perspective.
Where forward momentum is always on.
Matato means forgetting the set-and-forget. Thinking ahead with every decision. Because your investment in brand building should work harder for you, even in your sleep.
Why a new name?
Truth is, our legacy brand name, Newhall Klein, wasn’t helping us as it should. Some of our spouses still can’t recall it – which speaks volumes about memorability. There are too many misspellings out in the wild to count. Shortening to NK served us well in conversation, but the nickname was never searchable.
When the time was right to present a new brand to the world, we knew it had to be:
Memorable
Ownable
Searchable
Distinguished
Meaningful
Speaking to something greater.
It was important that our brand name reflect our whole team in a way that’s creative, unexpected, and expressive – something more representative of who we are as people.
Enter Matato.
What isn’t changing?
The people, the thinking, the everlasting drive to keep pace with foodservice marketing. For your bookkeeping convenience we are still Newhall Klein, Inc. doing business as Matato.
How do I stay in touch?
Our emails will now come from @matato.com, but know that the NK email address you have saved will still reach us just fine.
The legacy lives on.
With respect for the friends we’ve made along the way and the partners who’ve been there all along – we invite you to say Matato.
