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Bellarico

AK Pizza Crust

Branding a better c-store pizza.

red dots

We began with a pre-assembled pizza that was already a c-store favorite – punching above its class with a heavier weight, quality toppings, and self-rising crust.

Then we revamped the brand identity to reflect its quality core and build a flexible merchandising program that could go anywhere people gather for good food and good times.

First order of business: Paring the legacy brand name for a sharper focus on quality.

Bellarico
Bellarico
red dots
Go for a Better Slice
pizza
Revealing a new brand identity that self-manifests quality appeal, just like the self-rising crust.
Before
old logo
After
Bellarico
Crafting a strategic rallying cry for each supporting piece:
pizza

A premium pizza program.
At your place. On your terms.
As turnkey or no-frills as you want it.
What a beautiful thing.

mobile phone
Building a website that compels operators and distributors to take the next step.
mobile phone
supreme pizza
Building a website that compels operators and distributors to take the next step.
mobile phone
mobile phone
supreme pizza
Driving trade-show traffic with a compelling booth design.
tradeshow booth
Creating an in-store brand experience to secure impulse sales.
pizza is life
hat and bottle
Helping lock in operator and distributor sales with effective in-field tools.
hanging sign
B
flyer
morning is saved

“We are overwhelmingly happy with the updated Bellarico brand. The new website, collateral, and booth package are a huge improvement over our old setup. The Matato team helped make this a smooth and meaningful transition for us.”

—Nick Charles, President, AKPC