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Chef’s Harvest

A challenger brand changes the conversation about fries.

There’s A New Fry In Town
Farm Frites of the Netherlands had to be bold when they launched their Chef’s Harvest fry stateside. They had to be different.
Chef’s Harvest Logo

Crispiness is all the big fries talk about.

So we tested the appetite of U.S. chains for a European fry that’s not just crispy but tastes like a real potato, too (Spoiler alert: Chefs are biting).

We designed a targeted campaign to maximize impact around the National Restaurant Association show and generate a hearty portion of qualified leads.

Now Available in the U.S.
“The hope had always been that we would knock this out of the park and get some good recognition. Lo and behold, the campaign was considered an overwhelming success … promoting a model for lead generation across the Farm Frites organization.”
Philip Keays Trade Marketing Manager – North America Farm Frites
Fries
We flipped the narrative and got to the heart.
Bold new creative attracts attention to what counts in the mind of the operator – and what Chef’s Harvest does best.
• Single varietal fry with a creamy, European flavor profile
• Rustic, thicker cut
• As close to hand-cut as you can get
Moving the operator
to action.
The performance of targeted ads and media placement exceeded expectations.
Nearly 2.3 Million Impressions

Nearly 2.3 Million Impressions

Exceeded original estimates by nearly 500,000

27,759 Total Clicks

27,759 Total Clicks

Click-through rates for Meta, LinkedIn and Google well above industry benchmarks

1,391 Form Submits

1,391 Form Submits

Driving sample fulfillment for qualified operators

    Magazine Ad
    Driving traffic to
    their NRA booth.
    Print ad and advertorial with 76% conversion rate