The launch of Stay Kurious was a pivotal move in the march to secure lasting brand engagement for Krusteaz Professional.
Strategic Highlights
With the Krusteaz Pro name well known among operators, we deepened their emotional engagement with a new, breakthrough hook.
Inviting operators to Stay Kurious in pursuit of a Better Baked Goods business.
- Generating buzz and word-of-mouth among the operator community.
- Taking advantage of peer-informed brand consideration.
- Improving the quality and volume of first-party data.
- Increasing the numbers of highly targetable leads for media traction.
Getting in the minds of operators by getting in their kitchens.
- Partnering with regional content creators to generate video spotlights that celebrate operator curiosity and custom recipes using Ready to Bake Batters.
Field Guide
A fun wayfinding tool that leads operators through a robust product lineup and diverse set of operational challenges, all grounded in operator insights and proprietary category research.
Ideas that Click
Inspires operators to try one easy idea to start and never stop innovating.
Quick Reference Sheets
Practical solutions at a glance, tailored to operational needs & goals per product line.
Highlighting operator stories in lead nurturing emails.
