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Pitaya Foods

A frozen fruit retail leader expands into foodservice.

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PitayaFoods-

We partnered with Pitaya Foods – the fastest growing frozen fruit brand in retail and world’s #1 organic dragon fruit supplier.

Redefining their foodservice marketing presence together, we set out to:
EDUCATE
INSPIRE
EMPOWER
Smoothie

Superfruit

for Brighter Menus

Pitaya Foods

A rising wave of consumers are seeking food and beverage experiences that not only taste incredible but reflect how they see themselves
– bright, vibrant, and full of life.

With an unrivaled variety of certified organic superfruits and nutrient-dense product formats, Pitaya Foods makes it easy to transform your fruit-forward menu and make way for growth
– one bold smoothie at a time.

Smoothie Cup

Building Strong Strategic Roots

  • Omnibus operator study
  • Brand positioning and messaging system
  • Multi-channel experience plan

Constructing a Fruitful Content and Design System

  • Compelling gated content
  • Dedicated foodservice website
  • Social and digital ads
  • Custom photography
Behind the Scenes

Capturing the “What’s in it for me” for Buyers

  • Campus dining
  • Smoothie shops
  • LSR and QSR chains
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“Matato fully understood our path to success within foodservice and brought that to life in a number of ways. The team are true experts in identifying needs, defining solutions, and taking a strategic path to executing on their findings to produce positive results. The key piece to Pitaya Foods’ foodservice growth has been utilizing the Operator Inspiration Guide, an asset they created from start to finish. I’d highly recommend that suppliers and brands that want to experience solid growth, and offer actionable solutions to the Foodservice industry, partner with Matato.”

Scott Perlman

Vice President, Foodservice/Away From Home, Pitaya Foods

“Our partnership with Matato has been a game changer for our foodservice business. The Matato team has embraced our brand ethos and customized messaging relevant to foodservice operator needs. They have been creative and flexible in both the strategy and execution of our marketing plan, optimizing from beginning to end. They’ve helped us build meaningful connections with our customers and drive real growth — we couldn’t ask for a better marketing partner.”

Aaron Elleman

VP Marketing, Pitaya Foods
Pitaya Foods
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