Seoulfully!
Culinary insights position Korean sauce starters for foodservice growth.
Seoulfully!
Culinary insights position Korean sauce starters for foodservice growth.
Seoulfully! is a line of slow-fermented Korean sauce starters designed to bring deep, transformative flavor to foodservice menus.
Following a soft brand launch in 2024,
Matato was engaged to increase brand awareness and trial of Seoulfully! as a simple solution to meet soaring demand for Korean flavors in the U.S.
We approached the effort with a
consumer marketing mindset applied to the B2B foodservice buyer journey.
Positioning with purpose.
A redefined brand positioning statement served as our north star for all future content:
Seoulfully! Sauce Starters are the easiest way to bring Korean tradition and flavor to modern menus.
Building boldly.
Educating through the sale.
Key brand touchpoints highlight macro trends pointing to a steadily rising interest in Korean cuisine.
Partnering with the ACF Culinary Consulting Cooperative, we set out to demonstrate how Seoulfully! makes it easy to add bold, complex flavors to Korean fusions. The Culinary Inspiration Guide delivers insights by chefs, for chefs:
Simple swaps
Plus-one, plus-two concepts
Fusion flavor pairings
Menu-ready LTO recipes
Engaging across the journey.
From trade show support and digital advertising to gated sales enablement content, our integrated brand experience plan effectively met chefs and buyers where they were.
