SunButter Foodservice

Leveling up a K-12 leader
for C&U relevance.

We built our core approach on proven tenets.

SunButter® is the go-to nut butter alternative in retail and K-12 because of its allergy-friendliness, great nutrition, and lovable taste. Yet C&U buyers were largely left in the dark. Matato was brought in to help the brand sweep new foodservice opportunities alongside targeted product launches.

Foodservice positioning

to maintain leadership in K-12 and
grow into C&U with confidence

Brand identity expansion

to communicate relevance to the
foodservice buyer

Campaign development

to establish an ownable claim in the
competitive environment

Lead-gen marketing activation

to drive demand and generate
qualified leads

Upgrading the brand’s foodservice relevance meant unpacking operator need-states and then extending the brand visuals, voice, and messaging platform to appropriately intersect.

To be taken seriously by a larger set of foodservice buyers, the brand needed to shout out its strengths through sound content strategy.

Cross-menu utilization
Versatility as an ingredient
Grab-and-go viability

Parfait

K-12 Nutrition School News

C&U Digital Display

C&U Playbook

K-12 LinkedIn Ad

C&U Foodservice Director Custom Content

C&U Meta Ads

Plus all the critical attributes that operators have to care about when it comes to sourcing.

We concepted and led a trend- and inspiration-forward photoshoot to create more ownable assets.

And launched a lead-gen campaign to drive demand through a unique digital channel mix.

Resulting in hundreds of qualified leads per month.

2.3MM brand impressions per month
Click-through rates exceeding industry benchmarks by 10–40%
230+ sample request submissions/MQLs per month

Always on!

SunButter’s foodservice presence has been strengthened throughout the buyer journey with the launch of a highly targeted lead nurturing effort – publishing operator-centric content through email campaigns, direct mail, and other key touchpoints.

“Calling [Matato] was one of the best decisions I’ve made since joining SunButter. Their depth of knowledge in this industry brought a new level of clarity, relevance, and impact to our foodservice positioning. Plus, the team is delightful to work with – which is arguably just as important.”

-Lisa Shanower, Vice President, SunButter

SunButter Foodservice

Leveling up a K-12 leader
for C&U relevance.